The projects featured on this page highlight material design work that launched during my time in New Balance’s Performance category. Each project began with trend research and progressed through concept development, storytelling, material design, palette creation, and ultimately, final products. Successful execution relied on close collaboration with color design, footwear design, and product line managers to bring each material story to the consumer.
The projects featured on this page highlight material design work that launched during my time in New Balance’s Performance category. Each project began with trend research and progressed through concept development, storytelling, material design, palette creation, and ultimately, final products. Successful execution relied on close collaboration with color design, footwear design, and product line managers to bring each material story to the consumer.
